How can you extend your marketing and promotional reach without exhausting your marketing department? Through the use of hawkeye’s Marketing Resource Center (MRC), a marketing automation tool. With the hawkeye MRC, your partners can access corporate approved marketing and sales materials without having to recreate collateral and content from scratch. Best of all, it will save time and money that can be redirected to sales and business development activities.

The MRC solution can help you enforce brand standards with preset templates for email, direct mail and posters to support end-user campaigns. All materials include your company contact information and correctly sized logos using the correct corporate color palette with customizable areas for co-branding with your partners. Plus, the MRC is enabled with a schedule feature that helps keep your marketing projects organized. And no MRC solution is complete without proper measurement. Through the MRC, your partners can guage the effectiveness of their marketing efforts with metric tools and convenient built-in reporting. The MRC is a great place to supply marketing suggestions to help your partners excel with their marketing efforts.

hawkeye offers the choice of either a set MRC platform or a fully customizable MRC solution to fit your specifications. The MRC provides an excellent method to address your marketing automation strategy for self-service or full-service programs.