hawkeye provides strategic consulting to assess and guide your channel practice in all stages of the partner life cycle. Our expertise is built around channel insight, and our practices are focused on achieving results. hawkeye offers the following strategic services to improve your channel efforts and help your partners win more business:

Channel Research
hawkeye research is tailored to your needs and designed to provide actionable recommendations. We assess how programs and strategies compare to best-in-class (BIC) industry standards and the competition through focus groups, interviews and surveys using a variety of methods. Find out more about our channel research offerings.

Capacity Planning, Segmentation and Forecasting
Understanding which partners make the greatest contribution in terms of revenues and marketshare is key to your success. Through segmentation analysis, we pinpoint key partners responsible for the majority of your indirect revenue and identify those partners with the greatest potential. Discover how you can increase indirect sales and improve pipeline visibility.

Partner Profiling and Recruiting
Our team of channel experts will show you how to profile and recruit the right partners to access new markets, sell value-added services and meet your revenue goals. Learn more.

Partner Enablement
We help clients create new programs, promotions and incentives or review existing programs to find opportunities for improvement and provide actionable recommendations. Through hawkeye’s Health Checks and Program Audits, you’ll gain insight into your business rules and processes, partner behaviors, program structure, integration and global requirements.

Partner Communications
hawkeye works with you to assess current partner communication vehicles and programs to engage partners at all tier levels and streamline the communication process.

White Papers
Access our white papers to learn more about best practices and current strategies to help meet your channel goals.