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| Management Team |
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The hawkeye channel practice management team combines many years of hands-on experience in all facets of channel management - from channel strategy and program development to technology infrastructure. Our global channel experience combined with a nimble organizational structure, enables us to respond quickly to tailor the right solution for your channel requirements, working closely with your management team. |
Shari Marion-Hoff
CEO and Chief Channel Strategist
Shari is responsible for the overall performance of hawkeye’s channel practice team, with a specific emphasis on working with internal and external
clients to develop and fine-tune channel strategy and partner programs, as well as new business development with existing clients and new prospects.
Recent hawkeye channel practice initiatives include the development and launch of the PartnerConduit Network (PCN) that provides channel partners the
opportunity to collaborate in a multi-vendor environment.
Prior to joining hawkeye’s channel practice, Shari was Executive Vice President of LaserDirect, Inc., and she has more than 25 years of technology
experience, from high-tech startups to managing Fortune 500 accounts as an agency/supplier.
Shari can be reached at smarionhoff@hawkeyeww.com or +1 (425) 656-5807. |
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Dave Hafermann
SVP and Managing Director, Asia Pacific
Dave is responsible for managing hawkeye’s Asia Pacific operations in support of hawkeye’s channel practice. Blending 20 years of progressive
experience in channel marketing, information technology, systems design and operations, Dave is able to distill these disciplines into a cohesive
"vision" that enables him to design and deliver best-in-class channel solutions to hawkeye clients.
From 2000-2006, Dave's role involved a variety of executive functions including management of hawkeye’s technology team, Chief Operating Officer,
and Chief Solutions Architect. Dave is responsible for the design and development of many of the core services provided by hawkeye’s channel
practice today.
In 1996 he co-founded Cohesion, a leading channel marketing agency, and as Executive Vice President of technology, guided the development of
its web-driven channel marketing solutions. Previous experience includes VP Operations and CIO of LaserDirect, a database-marketing agency,
and marketing systems analyst in Weyerhaeuser’s Diversified Business Division.
Dave can be reached at dhafermann@hawkeyeww.com or + (65) 6866-3364. |
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Vaughn Aust
VP, Product Management
Vaughn has over 12 years' experience in delivering global channel programs and systems. With his unique background in various disciplines – including
product management, direct marketing, client services, marketing research and information technology – Vaughn is able to adopt a customer-focused,
marketing savvy, holistic approach for all his clients.
Previous to leading hawkeye’s product effort, Vaughn was the Managing Director for hawkeye Europe where he successfully expanded the European client
base, multiplied revenue 2.5 times during tenure and established a dual source office in Lodz, Poland.
Vaughn excels in client need analysis, agile software development, business process automation, solution architecture and product portfolio management.
He has led teams on global programs for a number of clients including Microsoft, Hewlett Packard, Cisco, BEA Web Logic, Computer Associates, Iomega,
Juniper and Intel.
Vaughn can be reached at vaust@hawkeyeww.com or +1 (425) 902-5146. |
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William Gilsing
VP, Global Channel Strategies
William heads the hawkeye strategy team in channel strategy and channel program development efforts for its clients. He has 15 years' experience working
with technology clients on partner strategies and tactics that increase indirect sales and deliver maximum ROI on channel spend. His experience includes
strategic engagements with Microsoft, Seagate, Philips, Adobe and TI.
Prior to his consulting career William held middle and senior management positions in marketing, product marketing, and merchandising with Egghead,
The Sharper Image, Duty Free Shoppers, and The GAP.
William can be reached at wgilsing@hawkeyeww.com or +1 (425) 656-5891. |
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Steve Murphy
VP, e-Collaboration Services
Steve has worked with technology channel marketing program design and management since the time he helped IBM launch IBM ProPlan in 1986.
He has worked with Carlson Marketing, and independently, prior to joining hawkeye as VP, e-Collaboration Services. After working with leading
companies including HP, Microsoft, Citrix Systems, Cisco, AMD, Sun Microsystems, Oracle and Apple on both distribution and developer channel marketing
challenges, Steve is now working on a new market offering enabling greater partner-to-partner collaboration in a multi-vendor environment.
Throughout his tenure, Steve has helped clients to concept, design, develop, deliver and measure innovative, large-scale channel programs and events.
Steve can be reached at smurphy@hawkeyeww.com or + 1 (415) 378-8805. |
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Michael Frederickson
VP, Information Services
Michael is an accomplished, seasoned leader with in-depth experience in contemporary system architecture and application design. His experience bridges
the gap between technical resource management and product development. His focus places emphasis on critical, strategic solutions and cost-effective
management of resources.
Michael has over 20 years of experience with technical organizations, concentrating most recently in storage management, communications, messaging and
wireless applications. He is a thought leader in applications, software design and social engineering.
His most recent experience was as VP of Development for AttachStor, a software startup engaged in developing revolutionary efficiencies for attachment
management for Microsoft Exchange. Prior to that, he was the Director of Program Management at Captaris (Nasdaq:CAPA), a leading enterprise fax and
unified messaging company.
Michael can be reached at mfrederickson@hawkeyeww.com or + 1 (425) 656-5859. |
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Deb Broderson
VP, Group Account Director
Deb has been with hawkeye for over five years and has more than 20 years experience in the technology industry, and 10 years experience in high-tech channel
marketing.
Before joining hawkeye, Deb worked in both marketing and channel operations developing and executing global, multi-channel go-to-market strategies for leading
technology manufacturers. She was previously with Siemens Information and Communications, Remedy/Peregrine and Phoenix Technologies. While at Phoenix Technologies,
Deb was honored by CRN as 25th of the Top 50 Channel Chiefs in North America.
Deb can be reached at dbroderson@hawkeyeww.com or +1 (408) 683-7201. |
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Karen Strub
VP, Group Account Director
Karen is a hands-on, senior marketing professional with experience in cultivating new business, designing effective marketing strategies and managing high
performing, results-oriented account teams. Adept at client-side marketing strategy and operations, Karen has worked on the agency-side in her role at
hawkeye since 1996, serving as VP Client Services and Global Account Director for her multi-national, high-tech clients.
Karen’s passion for her clients and her account team is evident in her client engagement and in the vision that she sets for her account team. Karen’s
favorite book is, "A Short Guide to a Happy Life," by Anna Quindlen.
Karen can be reached at kstrub@hawkeyeww.com or + 1 (425) 656-5823. |
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Martin Riley
VP, e-Collaboration Platforms
Although he started programming at age 14 on his TI-99/4A, Martin has been formally involved with IT and software development for almost 20 years.
During this time, he has served numerous organizations and has assumed various roles from software engineering and architecture to consulting and
even training.
As a trainer, he authored and delivered high-end development courses to government and private sector clients throughout North America, and as a
software architect / consultant, he helped many of these organizations identify, design and implement IT solutions tailored to their needs.
In the beginning of his career, Martin also served as a Combat Systems Engineering Officer in the Canadian Navy, where he honed his leadership and
management skills. In January 2005, Martin moved from Nova Scotia, Canada to join Hawkeye’s channel practice in Seattle where he has designed and
led the development efforts behind many large programs for Microsoft and other accounts. Martin currently heads up the development efforts behind
Hawkeye’s PartnerConduit Network , an e-collaboration platform for partners across the many vendor ecosystems.
Martin is a graduate of the Royal Military College of Canada where he obtained his Bachelor of Engineering Physics and Electrical Engineering. He
also holds a Masters of Physics from Dalhousie University.
Martin can be reached at mriley@hawkeyeww.com or + 1 (425) 656-5814. |
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David Stearns
Group Account Director
David is responsible for hawkeye’s relationship with Hewlett-Packard and Juniper Networks, and manages hawkeye’s Boise, Idaho office. He has over 20 years'
experience in marketing strategy, communications, and indirect channel marketing and has held various marketing positions for a variety of start-up technology
companies including Attachmate, Asymetrix, and RealNetworks.
David can be reached at dstearns@hawkeyeww.com or + 1 (208) 333-1420. |
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Ian Hutchieson
Managing Director, UK
Ian has over 15 years direct and loyalty marketing experience developing effective partner relationship strategies and innovative marketing programs—uniting
manufacturers, resellers and customers. For the past 9 years, he has focused his efforts in the IT channel space working with companies in Europe and US
including 3Com, Cisco, Iomega, Trend Micro, Veritas, Symantec and Business Objects.
Ian joined hawkeye in October 2006 as VP Client Services responsible for teams delivering EMEA channel programs and in-region deployment of global
engagements that encompass research, program design, points-based solutions, marketing communications, enablement, MDF and incentives.
Ian was appointed Managing Director UK in September 2008. Prior to joining hawkeye, Ian was the UK GM for a leading global loyalty marketing agency working
with hotel groups, airlines and IT companies on loyalty and CRM strategy and programs.
Ian can be reached at ihutchieson@hawkeyeww.com or + 44 (208) 614-9593. |
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