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Explore the latest information, research and best practices that directly impact your channel business.

Maximize Your Channel Success with Global Payment Systems
Explore strategies and best practices to operationalize an effective global payment system.

Simplify Your Partner Program
Discover which benefits partners and vendors deem most important within a partner program and gain a better understanding of what partners really want from vendors.

Best Practices in Channel Analytics
It’s all about how to use the right data and the right analytics, how to interpret the results and how to effectively take action based on your findings. We focus on the key performance and partner attribute data you can use to develop the most meaningful snapshots and trends.

Best Practices in Ranking and Prioritizing Partners
If you’re a channel manager, you’re tasked with the constant need to identify, prioritize, target, invest and measure the performance of your partners. Aligning resources to engage and enable the right partners is crucial. To get it right, you must invest in the right partners to meet your business objectives.

Reducing Partner Program Spend
Now, more than ever, it’s important to know how your channel investments are performing. See how analytics can enable you to make investment decisions that maximize the value of your investments.

Channel Investment Benchmark Results
Find out how the economic downturn has affected channel investments in 2009, and use the findings of our research to help you prioritize your channel spend.

Coping Strategies for an Economic Downturn
Current economic news has everyone, from consumers to businesses, concerned and anxious. Articles abound right now with predictions about what the situation means for the IT industry and its customers. What does it mean to you?

Practical Guidelines to Improve the Impact of Your MDF/Co-op Programs
Many hardware and software manufacturers offer Market Development Funds (MDF) to their partners, but by some estimates, as much as 50% of all potential funds go unused. Here’s why – and what you can do to increase the uptake on your own MDF program.

Deal Registration Best Practices and Future Trends
Deal registration programs work, and more often than not, partners that use them beat the competition and realize increased margins. Does your deal registration program employ best practices?

Measured Opportunity through Partner-to-Partner Collaboration
We know from recent studies that partner-to-partner (P2P) collaboration is pervasive and growing with 76% of all resellers reporting that they have collaborated with other partners. But do we really understand how such collaboration impacts both partner and vendor businesses?

Email Marketing
Explore ways to increase ROI from your email marketing campaigns. Key discussion points include permission-based lists, segmentation and personalization, message relevance, testing and analysis. Learn how to make your email campaigns more profitable.

News & Events
Stay abreast of news and events designed to help you strengthen your channel relationships and maximize your channel revenues.

hawkeyeChannel Newsletter
Subscribe to the hawkeyeChannel newsletter to stay abreast of emerging channel trends and opportunities.

hawkeyeChannel LinkedIn Community
Join us in our LinkedIn community where we share channel best practices and insights.

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