Market analytics bf

_channel training

To optimize business through your indirect channel, you need to effectively enable your channel partners—worldwide. And training—for channel management teams and partners alike—is a critical component.

Look to hawkeye for innovative training techniques, custom-tailored to the precise needs of you and your partners. We work with you to understand your unique challenges and design compelling, relevant training programs to address them. And because we’ve specialized in the technology channel industry for over a decade, we can provide you with a unique learning experience that comes from our rare understanding of the market and the issues you face.

For channel account managers:

  • Manage, motivate and collaborate with channel partners more effectively to drive sales of your products, services and solutions through the channel
  • Hone your partner management skills—from coaching and establishing key metrics to gaining commitment and implementing sound business plans
  • Inspire optimal partner performance by guiding and advising partners, equipping them with the knowledge and tools they need, and championing their business needs and objectives within your company

For channel partners:

  • Enhance sales, marketing and technical skills among your partners—and increase customer satisfaction—through effective training and certification programs
  • Help partners ask the right questions to reveal new sales opportunities, quickly qualify prospects, counter competitive issues, and position your product in a way that resonates
  • Achieve ‘top of mind’ among partners by minimizing their investment and optimizing their resources

William Gilsing, Senior Channel Strategist at hawkeye, explores the core skill sets—and training—needed to make channel account managers more successful.

Enable your partners with proven programs, training and tools.

Deliver the right messages to the right partners at the right time to compel action.